Created as a collaboration between Camera Nazionale della Moda Italiana and Woolmark, CNMI-Woolmark celebrates creativity with a conscious mind.
The film was shot for Milano Moda Graduate, an event for Italian fashion schools designed to confer visibility to the work and talent of future generations.
During the event, designers discovered the benefits of Merino wool, a natural and sustainable fibre. With the support of The Woolmark Company and Camera Nazionale della Moda Italiana each designer developed a woollen outfit, featured in the film, demonstrating the countless properties of this fibre.
Shot by the Milan-based creativity factory The Blink Fish, CNMI-Woolmark was inspired by the Greek myth of Ariadne, with the woollen thread becoming the guiding element for students on their journey.
Featuring designs by Francesco Salvi, Alejandra Rendon Felix, Clone, Simona Pedone, Rodriguez Munoz, Martina Trezzi and Cecilia Juarez Balta.
Director Biography – Matteo Grimaldi
Founded in 2012, The Blink Fish is a creativity and production company that brings under its wing different young talents and projects. We like to think of ourselves like a big fish tank where fish with different skills and backgrounds live and cooperate. All fish have a common goal: the aim of giving visual shape to ideas and projects, working within a flexible and dynamic structure. The Blink Fish takes care of the whole process of the video production, from the creativity to the post-production and distribution phases. The Blink Fish deals mainly with fashion films, commercials, music videos, short films and documentary films. Our focus is to turn great concepts into high quality images, making emotions visible, giving tangible shape to abstract thoughts. Our projects have been selected and awarded at numerous international festivals.